---
title: "Brand Quickstart: How to Launch Your First Campaign"
description: "Step-by-step guide for brands to create an ad brief, attach ready-made creative assets, set pay-per-view budgets (min ₦10,000), and launch."
url: "https://hub.kpugi.com/docs/quickstart-guide/"
updated: "2026-10-29"
category: Getting Started with Kpugi
---

# Brand Quickstart: How to Launch Your First Campaign

Ready to get your brand seen by thousands of targeted eyes? This quickstart shows you how to set up, fund, and launch your first ad distribution campaign on Kpugi.

---

## Step 1: Head to Your Brand Dashboard

1. Log into your account at [kpugi.com](https://kpugi.com).
2. Navigate to **Campaigns** from the left navigation menu.
3. Click the **\\"Create Campaign\\"** button in the top right corner.

---

## Step 2: Set Your Campaign Brief & Target Channels

Give creators clear context so they understand what they are distributing:

- **Campaign Title:** A clear, punchy headline (e.g. *\\"Brand Launch — 20% Off Promo Video\\"*).
- **Campaign Goal:** Select your primary objective (Brand Awareness, App Installs, Website Traffic, or Product Launch).
- **Approved Platforms:** Choose where creators are allowed to publish your ad. Options include:
  - **TikTok**
  - **Instagram (Reels or Feed)**
  - **X (Twitter)**
  - **YouTube Shorts**

---

## Step 3: Attach 100% Finished Creative Assets

Remember: **Kpugi creators do not film or design content for you.** They distribute what you provide.

- **Upload Video / Flyer:** Attach high-quality video files (.mp4) or promo flyers (.jpg, .png).
- **Mandatory Captions & Hashtags:** Paste the exact caption and hashtags (e.g., #KpugiAd #BrandName) creators must copy and paste when they post.
- **Landing Link (Optional):** If you want users to click a link in bio or tweet link, include your tracked URL.

---

## Step 4: Set Your Budget & Pay-Per-View Rate

With Kpugi, you have full control over your advertising spend:

- **Minimum Campaign Budget (₦10,000):** You can launch a test campaign starting at just ₦10,000.
- **Minimum Wallet Top-up (₦5,000):** If topping up your brand wallet, the minimum deposit is ₦5,000.
- **Rate Per View (CPM):** What you pay per verified view or per 1,000 views.
- **Max Payout Per Creator (Cap):** Set a maximum payout ceiling per creator so no single creator consumes your whole budget.

---

## Step 5: Fund the Campaign (Paystack or Invoice)

Before creators can see your campaign on the marketplace, your campaign budget must be funded:

- **Instant Online Payment:** Fund immediately using Paystack (Debit card, USSD, or Bank Transfer).
- **Corporate Invoice:** For larger campaigns, generate an official invoice directly from the billing screen to pay via company bank transfer.

Once funded, your campaign automatically moves to **Active** and appears on the Creator Marketplace.

---

## Step 6: Review Submissions & Track Performance

As creators download your asset and post it:

1. They submit their live post links to your dashboard.
2. You can click into any link to verify that the video, caption, and hashtags match your brief.
3. Our system continuously monitors and verifies real organic view growth.
4. You receive clear analytics: total views delivered, reach, and budget consumed.

Need help crafting your brief? Contact the [Brand Support Team](/support/) or consult our [Campaign Management Guides](/docs-category/brand-campaign-management/).