Launching an ad campaign on Kpugi allows hundreds of social media creators to amplify your ready-made brand ads simultaneously. Because creators earn per verified view, your marketing budget is only spent on actual human impressions.
Here is how to set up your campaign from start to finish:
Step 1: Open the Campaign Builder #
- Log into your Brand dashboard at kpugi.com.
- Click Campaigns in the sidebar.
- Click the \”New Campaign\” button at the top right.
Step 2: Name Your Campaign & Define the Goal #
Keep your campaign title clear and attractive for creators on the marketplace:
- Campaign Name: Use a punchy, descriptive title (e.g., \”QuickPay App Launch — 15s Video Distribution\” or \”Lagos Fashion Week Promo Flyer\”).
- Campaign Objective: Select what you want to achieve:
- Brand Awareness & Reach: Maximizing raw view count and viral impressions.
- App Installs & Signups: Driving users to download or register via tracked link.
- Sales & Product Promotion: Highlighting specific offers, promo codes, or sales.
Step 3: Choose Approved Platforms #
Specify which social networks are eligible for this campaign. You can select one or multiple:
- TikTok: Best for high-velocity viral reach and sound-driven video promos.
- Instagram Reels & Stories: Ideal for visual lifestyle, fashion, beauty, and polished brand videos.
- X (Twitter): Great for flyers, trending hashtags, tech launches, and public conversations.
- YouTube Shorts: Strong evergreen reach for 9:16 mobile video formats.
💡 Tip: If your asset is a vertical 9:16 video, select TikTok, Instagram Reels, and YouTube Shorts together to maximize distribution.
Step 4: Configure Your Budget & Rate Per View #
Kpugi gives you complete control over your ad spend:
- Minimum Campaign Budget: ₦10,000
- The minimum budget required to launch a campaign on Kpugi is ₦10,000.
- Your total campaign budget is the maximum pot allocated for this campaign. Once verified views exhaust this budget, the campaign closes automatically so you never overspend.
- Minimum Wallet Top-up: ₦5,000
- If you are funding your Brand Wallet in advance, the minimum top-up deposit is ₦5,000.
- Rate Per 1,000 Views (CPM):
- Define how much cash creators earn for every 1,000 verified views they deliver (e.g., ₦1,500 per 1k views).
- Max Payout Per Creator (Cap):
- A safety ceiling per creator (e.g., ₦25,000). This guarantees that a single viral post doesn’t eat your entire budget, ensuring your ad is distributed across dozens of diverse creators instead.
Step 5: Add Delivery Requirements & Rules #
In the Brief Instructions box, state any mandatory rules:
- Must keep the post live for at least 7 days.
- Must include the exact required caption and hashtags.
- No offensive, political, or controversial comments pinned to the post.
Next, proceed to attach your ready-made creative assets. See Attaching Creative Assets for full guidelines on file formats and dimensions.
