Kpugi provides real-time analytics so you can track exactly how your marketing budget is converting into authentic impressions across the social web.
Here is how to monitor your campaign metrics and optimize your distribution strategy:
1. Accessing the Analytics Dashboard #
- Log into your Brand dashboard.
- Go to Campaigns and select your active or completed campaign.
- Click the \”Analytics\” tab.
2. Key Metrics Explained #
Your campaign overview gives you five core numbers:
- Total Verified Views: The cumulative number of genuine, human video views delivered across all approved creator posts. Bot traffic or unverified views are excluded automatically.
- Budget Consumed (₦): The exact amount paid out to creators based on verified views.
- Remaining Budget (₦): The unused funds remaining in your campaign pot. If a campaign ends before the budget is fully exhausted, remaining funds remain in your Brand Wallet for future campaigns.
- Effective CPM (Cost Per 1k Views): Your real cost per thousand impressions.
- Active Creators: The total number of distinct creators who have submitted approved live links for this campaign.
3. Platform Breakdown (TikTok vs. Reels vs. X) #
The Platform Performance chart breaks down your results by social network:
- Identify which channel delivered the lowest cost per view or the highest velocity.
- For example, if you see that TikTok delivers 70% of your total views in the first 48 hours, you can choose to focus subsequent campaigns exclusively on TikTok for rapid viral buzz.
4. Creator Leaderboard #
Scroll down to the Creator Performance table to see individual distribution results:
- View which creators generated the highest view counts for your ad.
- See which creator posts received high comment engagement and shares.
- Identify top-performing creators to invite directly to your future exclusive or high-budget campaigns.
5. Exporting Campaign Reports #
Need to present campaign results to your marketing director, partners, or client?
- Click the \”Export Report\” button in the top right corner of the Analytics page.
- Download a complete .csv or summary .pdf containing all submitted post URLs, platform distribution numbers, verified view counts, and total spend.
