Trust is the backbone of Kpugi. Whether you are an advertiser committing millions of Naira in ad spend or a creator investing your audience’s attention, Kpugi operates an automated escrow system to protect your money and time.
This guide outlines how our escrow works, how disputes are handled, and how our official policies protect you.
1. How Kpugi Escrow Works #
Under the official Kpugi Escrow & Settlement Policy:
- 100% Upfront Funding: Before any campaign appears on the creator marketplace, the brand must deposit the full campaign budget into escrow.
- Guaranteed Creator Payouts: Because funds are already locked in escrow, creators know with 100% certainty that every verified view they deliver will be paid. No chasing brands for invoices or unpaid fees.
- Protected Brand Budgets: Brands do not pay upfront for promises. Money only moves from escrow to the creator’s wallet as real, human views are verified by our tracking engine.
2. The 1,000-View Milestone #
Payouts on Kpugi are calculated on verified view milestones (typically priced per 1,000 views / CPM):
- As your live post accumulates verified impressions, the system calculates your earnings in batches.
- Once the campaign closes, final audits run to confirm view authenticity before releasing funds to your Available Balance for Friday payout.
3. What If a Brand Rejects Your Submission? #
When you submit your live post link, the brand (or our automated scanner) reviews the post:
- Valid Rejection Reasons:
- The required campaign hashtags were missing from your caption.
- You uploaded an altered, filtered, or wrong video file.
- Your account or post was set to private.
- How to Fix & Re-submit:
- You will receive an instant notification stating the exact reason for the rejection.
- Simply edit your post caption to add the missing hashtags (or set your post to public), then click \”Re-Submit Proof\” on the campaign page.
4. How to Appeal a Dispute #
If you believe your submission was rejected unfairly or that your views were incorrectly calculated:
- Go to your Submissions tab and click on the disputed task.
- Click \”Request Review / Appeal\”.
- State your reason and provide your live post screenshot showing public metrics.
- Kpugi’s Escrow Mediation Team will review the link independently within 24 hours. If compliant, your submission will be approved manually and tracking will resume.
5. What Happens to Unspent Brand Budget? #
If a campaign reaches its expiration date or duration before the entire budget pot is exhausted:
- Zero Loss: Unspent escrow funds are immediately unlocked and credited back to your Brand Available Balance.
- You can allocate those funds to a new campaign immediately or request a refund according to our Payment & Refund Terms.
For full legal definitions and operational guarantees, read our complete Escrow & Settlement Policy and Terms of Service.
